The Plum Edit

Plum is the colour people buy when they're tired of black but not ready for colour. It's dark enough to behave like a neutral and rich enough that nobody mistakes it for one. Four pieces on the rail sit in this family. Here's how they differ.

Why plum works on almost everyone

Plum sits between red and blue, so it carries a little warmth and a little cool at once. That's the practical reason it flatters more skin tones than a straight maroon or a straight purple. In matte linen it reads quieter still — the slubs break up the colour, so it never looks like a block of dye.

The everyday one: plum linen, wooden buttons

The Plum Linen Co-ord Set is the workhorse. Mandarin collar, wooden button-front, full sleeves on a relaxed drop shoulder, and wide-leg pants that sit at the waist with button detailing at the ankle hem. Worn together it's a tonal column. Split, the top goes with cream trousers and the pants go with a plain white tee — which means one purchase covers three outfits.

The dressed-up one: frog buttons and pearl

Same colour, different register. The Plum Linen Frog Button Set swaps the wooden buttons for frog closures — pearl buttons set in fabric toggle loops — on a short-sleeve mandarin collar top with neat cuffs. The pants are wide-leg and pleated, with side pockets. It's still linen, still breathable, but the closures move it from "Tuesday" to "understated occasion" without any help from jewellery.

The evening one: plum satin shibori

The Plum Satin Tie-Dye Set is plum and cream, hand-dyed in a shibori pattern on satin. V-neck top with wide three-quarter sleeves and an asymmetric hem, over a maxi skirt that falls in soft folds. The sheen does what embroidery usually does at a function — catches the light — at a fraction of the weight. Because it's hand-dyed, no two are identical.

The pale end: dusk

If deep plum feels like too much commitment, start at the other end of the family. The Dusk Linen Wrap Vest is a dusty lilac-grey — plum with most of the colour washed out. Sleeveless, V-neck, side-tie closure, asymmetric wrap hem. It layers over a white tee and sits well next to grey, cream and denim.

What to wear with plum

Cream and ecru first — they keep plum soft. Tan leather second. Gold jewellery over silver. Olive works if you want the outfit to feel earthy. The one to avoid is bright white from head to toe; next to deep plum it looks stark rather than clean. A white tee under or beside it is fine. A full white outfit is not.

Cash on delivery available. Easy 7-day returns.

Frequently asked questions

Does plum linen fade?
Any deep dye fades under hot water and direct sun. Wash cold, inside out, dry in shade, and it holds.

Is plum a festive colour or an everyday one?
Both, which is the point. The fabric decides — matte linen for the day, satin for the evening.